What You Can’t Promote on More than a few Ecommerce Platforms


Figuring out what you’ll’t promote on more than a few eCommerce platforms is a very powerful for any dealer taking a look to keep away from pitfalls and capitalize on their virtual storefront. From Magento’s self-hosted flexibility to Shopify’s detailed restrictions, every platform carries its distinctive set of tips. This information will allow you to perceive the prohibited and limited pieces throughout primary eCommerce platforms.

Platform-Explicit Restrictions: Restrictions Via Platform

Items in boxes showing what you can't sell on eCommerce platforms

Every eCommerce platform’s distinctive ecosystem and insurance policies dictate what dealers can and can not be offering. The next is an in depth breakdown of the original restrictions imposed by means of every platform. Whether or not you’re a budding entrepreneur or a longtime industry, staying knowledgeable and compliant is essential on your good fortune within the virtual market.


Wix Bills has an in depth listing of prohibited services and products because of its compliance with government, regulators, and monetary companions. Some classes of prohibited services and products on Wix come with:

  • Grownup: More than a few grownup items and content material, together with pornographic fabrics and grownup leisure venues.
  • Monetary Companies: Sure monetary services and products like credit score restore, debt assortment, and digital currencies.
  • Healthcare: Limited scientific gadgets, prescription-only merchandise, and likely dietary supplements.
  • Highbrow Belongings: Counterfeit and IP-infringing merchandise and gadgets designed to avoid copyright coverage.
  • Advertising Practices: Misleading advertising and marketing techniques and services and products fostering deception.
  • Regulated Merchandise: Sure alcohol gross sales, hashish dispensaries, and merchandise associated with drug use or manufacturing.
  • Securities and Buying and selling: More than a few high-risk securities and buying and selling services and products, together with cryptocurrency-related services and products.


Shopify Markets Professional has particular restrictions for more than a few sorts of items. One of the most prohibited and limited pieces come with:

  • Alcoholic Drinks: Restrictions on merchandise containing and utilized in brewing alcohol.
  • Animal and Puppy Provides: Sure provides are limited.
  • Art work: Restrictions on art work that violate copyright or trademark regulations.
  • Car and Powersports: Regarded as bad items desiring pre-approval.
  • Batteries and Electronics: Restrictions on all batteries and likely digital pieces.
  • Good looks and Cosmetics: Compliance causes or hazardous fabrics result in restrictions.
  • Shopper Protection: Closely-regulated items and protection apparatus are limited.
  • Medicine and Drug Paraphernalia: More than a few restrictions on drug-related pieces and gear.
  • Explosives, Guns, and Comparable Pieces: More than a few restrictions on bad pieces.
  • Flammable and Pressurized Items: Restrictions on pieces like adhesives and aerosols.
  • Ingestibles, Wellness, and Clinical Units: Restrictions on more than a few health-related pieces.
  • Intercourse and Sensuality Merchandise: Restrictions on pieces depicting sexually particular fabrics.
  • Tobacco and Comparable Merchandise: More than a few restrictions on tobacco-related merchandise

As a dealer, your diligence in adhering to those restrictions safeguards your small business and contributes to a faithful and safe market for all.


Magento, a self-hosted platform identified for its intensive customization, together with managing and imposing promoting restrictions, has detailed tips in its Applicable Use Coverage to verify the accountable use of its services and products. Whilst Magento’s documentation doesn’t listing particular prohibited pieces, it specializes in keeping up a lawful, safe, and respectful surroundings. Right here’s a breakdown of what’s explicitly prohibited in accordance with Magento’s Applicable Use Coverage:

  1. No Unlawful, Damaging, or Offensive Use or Content material: You can’t use Magento services and products for any unlawful actions like illicit pornography, fraudulent schemes, or actions destructive to others or to Magento’s operations or recognition, together with disseminating offensive content material this is defamatory, obscene, abusive, invasive of privateness, or another way objectionable.
  2. No Safety Violations: Actions that violate the protection or integrity of any device or community are prohibited, together with unauthorized get admission to, interception, and falsification of starting place.
  3. No Community Abuse: You should no longer have interaction in community actions that impair or disrupt the programs you have interaction with. Prohibited movements come with denial of carrier assaults, intentional interference, and working sure community services and products like open proxies or mail relays.
  4. No E-Mail or Different Message Abuse: The distribution of unsolicited e mail or messages, alteration of mail headers, or assuming a sender’s id with out permission isn’t allowed. Compliance with the CAN-SPAM Act and an identical regulations is needed.
  5. Tracking and Enforcement: Magento reserves the best to analyze any violation of its insurance policies and take suitable motion, which might come with getting rid of content material, disabling get admission to, or enhancing assets that violate the coverage. They’ll document suspicious actions to legislation enforcement or regulators and cooperate in investigating and prosecuting unlawful behavior.

Via adhering to Magento’s Applicable Use Coverage, dealers can ensure that they handle a compliant and decent presence at the platform. Figuring out those restrictions and working inside the criminal framework is a very powerful to keep away from doable penalties comparable to account suspension, criminal motion, or different consequences.


WordPress.com maintains particular tips for eCommerce services and products on its websites, together with WooCommerce retail outlets or Bills blocks. Those tips align with the platform’s Phrases of Carrier and Person Tips, emphasizing the prohibition of sure sorts of merchandise and actions to verify the protected, criminal, and accountable use of its services and products. Key issues come with:

  1. Prohibited Pieces: The sale of sure pieces is exactly forbidden, together with
    • Firearms, weaponry, and linked equipment or ammunition
    • Fireworks
    • Sexually particular subject matter and grownup services and products
    • Managed ingredients, together with tobacco merchandise, e-liquids, marijuana, and different cannabis-derived merchandise
    • Non-public
  2. Limited Gross sales with Stipulations:
    • Alcohol: Gross sales are allowed below restricted instances with WooCommerce, matter to express
    • CBD: Gross sales are accepted in restricted eventualities when the use of WooCommerce and cost processing by way of Sq.
      or Viva Pockets.
  3. Guiding principle Interpretation: WordPress.com reserves the best to interpret those tips at its discretion.
    The equipped listing isn’t exhaustive and will alternate over the years.

Figuring out and adhering to those tips is a very powerful for somebody taking a look to perform an eCommerce retailer on WordPress.com.


BigCommerce incorporates a large vary of goods, together with high-risk ones, comparable to CBD, vape merchandise, and alcohol, equipped you conform to criminal rules and feature suitable cost gateways and service provider accounts. There are some exceptions, even though.

Key prohibitions come with:

  • Lawful Use Simplest: Actions should be criminal, no longer invasive, infringing, or fraudulent.
  • Content material Restrictions: No profanity, irrelevant content material, or violation of third-party rights. Explicitly, there is not any illicit pornography.
  • Privateness: Posting personal knowledge or pictures with out consent is illegitimate.
  • Misrepresentation and Hacking: Forging transmission information or unauthorized get admission to to programs is banned.
  • Viruses and Junk mail: No introduction or distribution of destructive tool or unsolicited mass emails.
  • Nameless Proxies: Utilization of nameless proxies on BigCommerce servers isn’t allowed.

Adhering to those tips is a very powerful for keeping up a compliant presence on BigCommerce and making sure a safe person surroundings. Violations can result in critical penalties, together with carrier termination.


Squarespace is most often fairly lenient as an eCommerce platform, but it surely enforces a number of vital restrictions essentially ruled by means of its Phrases of Carrier and Applicable Use Coverage.

Particularly, in case your Squarespace web site is attached to cost processors like Stripe, Afterpay, Clearpay, PayPal, or Sq., or should you’re the use of delivery carriers like FedEx, UPS, and USPS, you’ll additionally wish to conform to their particular insurance policies referring to prohibited companies and items.

Listed below are some key spaces Squarespace specializes in in its Applicable Use Coverage:

  1. Abusing and Disrupting the Products and services: Squarespace prohibits any process that undermines the integrity of its services and products, together with bypassing safety features, interfering with different customers or the community, and opposite engineering any a part of the carrier.
  2. Spamming and Phishing: Customers should no longer use Squarespace services and products to ship unsolicited mail, unsolicited communications, or misleading messages, together with phishing or spoofing.
  3. Deceiving and Impersonating Others: Any type of deception, fraud, or impersonation is exactly prohibited on Squarespace.
  4. Stealing: The use of unauthorized cost gadgets or selling unauthorized merchandise or services and products isn’t allowed.
  5. Infringing, Misappropriating, and Violating Rights: Customers should no longer infringe on highbrow assets rights or violate somebody’s privateness or exposure rights.
  6. Different Flawed or Unlawful Behavior: Threats, harassment, incitement of violence, sexually particular subject matter, promotion of self-harm, and discrimination are all prohibited. Customers should additionally ensure that they don’t violate any regulations thru their use of the Products and services.

Squarespace reserves the best to do so in opposition to any account or web site that misuses the services and products, together with content material elimination and account suspension or termination.

What Would possibly Occur If You Promote Prohibited Pieces

A stamp on a piece of paper saying

Should you’re stuck promoting a prohibited product on any eCommerce platform like Magento, Wix, WooCommerce, Shopify, or Squarespace, it’s crucial to know the prospective penalties. Every platform has its enforcement measures and insurance policies, however most often, you’ll be expecting the next movements:

  1. Caution or Notification: To begin with, you might obtain a caution or notification from the platform informing you of the violation, which typically activates you to take away the prohibited merchandise and conform to the platform’s insurance policies.
  2. Suspension of List or Carrier: If the prohibited merchandise isn’t got rid of or repeated violations happen, the platform might droop the precise list or carrier associated with the prohibited merchandise, which means the product will not be visual or to be had for patrons.
  3. Account Suspension or Termination: In additional critical instances, or if repeated violations happen, all your account is also suspended or terminated, which will imply shedding get admission to to the platform, your storefront, and any related services and products. Account termination is typically a final hotel and signifies a significant or repeated breach of the platform’s insurance policies.
  4. Felony Motion: Promoting prohibited pieces can infrequently have criminal penalties, particularly if the pieces are unlawful or infringe on highbrow assets rights. Platforms might document such actions to legislation enforcement or different related government, which might result in criminal motion in opposition to you.
  5. Monetary Penalties: You could be matter to monetary consequences, comparable to fines or the forfeiture of profits. Cost processors may additionally withhold price range or rate again the volume to the affected shoppers.
  6. Popularity Harm:Being stuck promoting prohibited pieces can harm your small business recognition, no longer simply at the platform however throughout your buyer base, which could have long-term results for your talent to promote on-line someday.

What Will have to You Do?

  • Quick Compliance: Should you’re notified of a contravention, take away the prohibited merchandise in an instant and evaluate all your stock to verify no different pieces breach the platform’s insurance policies.
  • Perceive the Insurance policies: Make yourself familiar with the platform’s insurance policies and applicable use tips, which will save you unintentional violations someday.
  • Felony Session: In instances the place the prohibited merchandise would possibly have criminal implications, imagine consulting with a criminal skilled to know your rights and obligations.

It’s a very powerful to manner eCommerce with an figuring out and admire for every platform’s regulations and rules. Promoting prohibited pieces, deliberately or unintentionally, could have critical penalties for your small business, so all the time err at the aspect of warning and compliance. Please observe that this data is supplied for normal steerage solely and must no longer be construed as criminal recommendation.

The place To Get eCommerce Help

Whether or not using Magento’s customization functions or adhering to Squarespace’s complete Applicable Use Coverage, staying knowledgeable and compliant is your key to good fortune. On the other hand, navigating those waters may also be complicated and time-consuming. That’s the place Oyova is available in. As mavens in Shopify building services and products, we’re right here that will help you construct a powerful, compliant, and a hit on-line presence.

In a position to carry your eCommerce enjoy and make sure compliance with eCommerce platform-specific restrictions? Touch Oyova to discover our Shopify building services and products nowadays. Allow us to allow you to navigate the complexities of on-line promoting so you’ll optimistically develop your small business.


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