10 Instagram Statistics You Wish to Know in 2023 [New Data]


Whether or not it’s brunch, trade, or the seaside, we’re all questioning – is it Instagrammable?

Instagram has grown immensely over time, and it continues to expand its horizons. The photo-sharing app has long past a ways from as soon as being a favourite for travelers sharing their vacation footage to now interesting to a wide variety of influencers, advertisers, and types.

At this level, it’s protected to mention that your target audience is the usage of Instagram, and your competition too. However preserving on most sensible of Instagram tendencies (oh and did we point out set of rules adjustments too?) turns into just a little sophisticated from time to time. Your goal shoppers may well be scrolling away on their feeds at this time, the query for entrepreneurs is how and why they will have to be provide on Instagram.

In case your emblem isn’t already getting into entrance of customers, those advertising statistics will persuade you why it will have to be and come up with an concept of what you will have to be doing so that you could become profitable on Instagram.

So, let’s get began with the highest 10 Instagram statistics for 2023 to shed some gentle at the emerging significance of Instagram for your enterprise.

1. How Many Other people Use Instagram?

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In line with the most recent estimates, Instagram has 1.3 billion customers international in 2022 and is utilized by one out of each 3 social media customers (eMarketer, 2022). 

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Instagram is a social community that permits customers to proportion and edit each footage and Instagram movies. As soon as used basically by means of teenagers and younger millennials, Instagram continues to develop as probably the most hottest social media platforms, and the information tells us that it’s now not going to modify anytime quickly.

From 2019 to 2021, the choice of Instagram customers international grew by means of 383 million. In reality, in 2020, the preferred photo-sharing community crossed the 1 billion mark for the first actual time—a feat professionals had up to now anticipated in 2024. By the way, that very same yr, Instagram registered a large 22.9% build up within the choice of customers. Analysts characteristic a large a part of this large enlargement to the coronavirus pandemic, which drove customers to enroll in Instagram.

In case you’re wondering whether or not your emblem will have to spend the money and time to spend money on Instagram, the super choice of customers will have to be a sign. Our group has written a information to putting in place an Instagram store that can assist you perceive the various nuances of the platform.

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Ever since the idea that of the usage of hashtags to tag and establish subjects on social media used to be invented in 2007 (by means of Twitter, now referred to as X), its utilization has exploded and is as of late thought to be a quintessential part of social media.

Instagram is indisputably no exception to this. From corporations and Instagram influencers to even the typical Joe, using hashtags on Instagram is common and common. 

That is such a lot in order that the most recent Instagram statistics display that a median Instagram submit incorporates as many as 10.7 hashtags (HubSpot, 2020). 

However in case you’re pondering of going all out on hashtags to take a look at and succeed in new customers and develop your target audience, suppose once more. Research have proven that with Instagram hashtags, it isn’t a case of the extra the merrier. In reality, engagement decreases for posts with six or extra hashtags, so attempt to use 5 or fewer. 

And if you wish to get strategic, you can be to understand that the preferred hashtag on Instagram, #love, has been used over 2 million occasions. So whilst it should emit that heat fuzzy feeling on your audience, your submit might be drowned out by means of the two million different posts with the similar hashtag. 

For reference, #images, #instagood, #model, and #artwork make up the following 4 hottest Instagram hashtags.

3. Younger Adults Love Instagram

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70.8% of the 1.3 billion per 30 days energetic customers at the Instagram app are below the age of 35 (Statista, 2022). This statistic supplies data at the distribution of Instagram customers international as of April 2022. The one hottest age bracket is 25 to 34 (31.7%), adopted by means of 18 to 24 (30.2%). Does your target market come with those two age levels?

Working out social media age demographics will let you resolve which platforms take advantage of sense on your emblem to make use of. This manner, you’ll make sure that you’re now not spending time developing content material for a platform the place your target audience doesn’t have a presence. 

In case your target audience is composed of younger adults, Instagram is indisputably the precise position so that you can be. As soon as you understand this, you’ll be able to get started leaping on the most recent Instagram tendencies and generating the precise form of Instagram content material that caters for your customers’ pursuits and wishes.

4. How A lot Time Do Other people Spend on Instagram Day by day on Moderate?

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Fb could also be main the social media charts in the case of customers, however contemporary Instagram statistics display that US customers spend extra time on Instagram than they do on Fb. In 2023, Instagram customers are predicted to spend a median of 30.6 mins in keeping with day at the platform, in comparison to 30.2 mins on Fb (eMarketer, 2023).

The time spent on Instagram issues since the extra time folks spend at the app, the extra commercials they see, and the extra alternatives they have got to note your emblem. Instagram additionally published that its Instagram Tales characteristic drives the period of time folks spend at the app each day. However now not simplest does the time spent on Instagram topic, but in addition the time of day that customers are maximum energetic at the platform. That means, you’ll get to understand the most efficient time to submit on Instagram on your emblem.

5. Companies are The use of Instagram

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With Instagram turning into an increasing number of common, it’s no marvel that there are over 200 million companies advertising their merchandise at the platform (Instagram, 2022). 

In line with Instagram, as many as 70% of shoppers flip to Instagram to seek out inspiration for his or her subsequent acquire. Given the prospective and to not point out the slew of equipment to be had for manufacturers to marketplace on Instagram, now not being on Instagram could be an enormous neglected alternative.

Being energetic on Instagram approach measuring good fortune. One key metric that every one companies want to be monitoring is the engagement charge. Contemporary information at the reasonable Instagram engagement charges presentations that carousel posts obtain the perfect stage of interplay amongst Instagram customers, with a charge of 0.77%. When put next, the typical throughout all Instagram posts is 0.66%. 

No longer simplest is there an enormous target audience on Instagram, attaining them additionally does now not require massive sums of cash. In case you’re on the lookout for guidelines and concepts for the way your emblem can promote it on Instagram, we’ve were given you coated with those crowd pleasing Instagram submit concepts.

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The fad of influencers publishing backed content material on Instagram continues to develop without a indicators of letting up. Over the process the yr from February 2018 to February 2019, the choice of Instagram influencers the usage of the #advert hashtag grew by means of 133% (Socialbakers, 2019).

In reality, within the first quarter of 2019, just about 25,000 Instagram accounts had been revealed with the #advert hashtag. 

Since posts by means of influencers with a bigger following are more likely to have extra perspectives and succeed in, it’s anticipated that those accounts are extra wanted for influencer advertising campaigns than the ones with fewer fans. 

That is mirrored within the choice of occasions those high-profile influencers have used the #advert hashtag. A couple of-quarter (26%) of influencers with over 1,000,000 fans use #advert of their posts. When put next, lower than one in 5 of influencers with fewer than 1 million fans and simply round 2% of micro-influencers with fewer than 10,000 accomplish that.

And it’s now not simply the backed posts by means of influencers which can be rising in reputation. Throughout all Instagram posts over this period of time, using #advert higher by means of 120%. 

7. Instagram Tales Succeed in

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In August 2016, Instagram introduced Instagram Tales. This game-changing characteristic lets in customers to take footage or movies which disappear after 24 hours. After launching this option, folks began sharing far more and spending extra time on Instagram. 

That is such a lot in order that Instagram Tales now has a succeed in of 996 million folks international (Hootsuite, 2023). When put next, the platform’s primary feed’s succeed in is 1.32 billion.

Prior to Instagram tales, folks had been most commonly sharing their necessary moments on their profiles, and those weren’t essentially performed each day. However Instagram has hit the nail at the head with Tales, giving folks a greater reason why to proportion their on a regular basis moments with out if truth be told having to stay the content material on their profile. 

This may be a good chance for companies to extend their visibility. In case you’re fascinated with the usage of or are already the usage of Tales on your social media technique, right here’s every other Instagram statistic and benchmark to remember: essentially the most energetic manufacturers on Instagram submit a median of 17 Tales each month.

8. Patrons Analysis Manufacturers on Instagram

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62.2% of Instagram customers apply and analysis manufacturers and merchandise at the platform (DataReportal, 2023). Because of this companies have a good chance to extend their succeed in via Instagram. Whether or not you’re a neighborhood emblem or have goal audiences situated everywhere the sector, you may have the prospective to develop your enterprise by means of the usage of Instagram.

Instagram Trade profiles permit manufacturers so as to add their further touch data. Be aware that this isn’t an possibility to be had for private profiles. This features a trade telephone quantity and cope with. 

Instagram Trade additionally provides you with get entry to to Instagram analytics, which may give you treasured information about how your content material is acting. Apart from impressions and succeed in in keeping with submit, you additionally acquire key details about your demographic. This assist you to to grasp what form of content material your target audience likes essentially the most. So, whether or not it’s meals, garments, or any area of interest that you just’re fascinated by or belong to, you’ll be capable of higher gauge easy methods to easiest get customers to apply your emblem on Instagram.

9. Instagram’s Engagement Issues

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Instagram engagement is on the upward push for manufacturers. It higher by means of 29% between October 2017 and Might 2018 (Socialbakers, 2018). Because of this manufacturers can generate over 4x extra interactions on Instagram in comparison to Fb.

Whilst we take into account that Instagram engagement is necessary for manufacturers, the query nonetheless stays about what Instagram engagement if truth be told is and the way it’s measured. Instagram engagement is the level of involvement that your fans display towards your Instagram content material. This might be within the type of likes, feedback, or stocks. Instagram is a visible content-based platform which is likely one of the the reason why it has such excessive engagement. It provides a platform for several types of content material advent corresponding to footage, movies, are living movies, tales, and in addition the IGTV app. This will increase content material creativity, because it provides you with all kinds of content material varieties to choose between. In case you’re a emblem or trade, you will have to be applying Instagram’s possible to give a boost to interactions. We’ve were given a number of guidelines so that you can give a boost to your Instagram engagement.

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We’ve already long past over the affect of Instagram for manufacturers, however let’s take it a step additional. Instagram is helping 80% of Instagrammers come to a decision whether or not to shop for a services or products (Fb, 2019). Instagram customers document making a purchase order choice in response to one thing that they noticed whilst surfing the app. Influencer advertising performs an enormous function in influencing those acquire choices too, so in case your emblem is not the usage of Instagram as a part of your social media business plan, you’re lacking out on an enormous alternative. Particularly if your enterprise is concentrated on millennials. 

There are a number of various ways that you’ll be able to use to affect patrons’ choices on Instagram. So whether or not it’s Instagram commercials, enticing customers with inventive tales, or together with the related Instagram hashtags to be extra discoverable, all of it can topic in case you do it proper. Take a look at extra Instagram tips about our weblog.


Through the years, Instagram has confirmed to be a formidable advertising instrument for companies that need to enlarge each their visibility and succeed in. We are hoping that those 10 Instagram statistics for 2023 have helped provide an explanation for why your emblem will have to be making an investment in Instagram and given you some concepts of what to do at the platform subsequent.

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Abstract: Instagram Statistics

Right here’s a abstract of the Instagram statistics for 2023:

  1. There are 1.3 billion Instagram customers international in 2022.
  2. The typical submit on Instagram incorporates 10.7 hashtags.
  3. 70.8% of Instagram customers are below the age of 35.
  4. US adults spend a median of 30.6 mins in keeping with day on Instagram.
  5. There are over 200 million companies on Instagram.
  6. The usage of the #advert hashtag on Instagram higher by means of 133% from February 2018 to February 2019.
  7. Instagram Tales has a possible succeed in of 996 million folks.
  8. 62.2% of Instagram customers apply and analysis manufacturers and merchandise at the platform
  9. Instagram can generate over 4x extra interactions on Instagram in comparison to Fb.
  10. Instagram is helping 80% of Instagram customers come to a decision to shop for a services or products.
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